Hot Wheels and Formula 1 Team Up: Here’s What the Partnership Includes
Formula 1 has unveiled a licensing partnership with Mattel, Inc., the toy company behind Hot Wheels. As part of this collaboration, the 2025 Formula 1 cars will be transformed into a Hot Wheels collection, allowing fans to collect 1:64 scale replicas.
Special Hot Wheels F1 Cars Coming Soon
This collaboration will produce Hot Wheels cars designed to resemble F1 cars at a 1:64 scale. Initially, a unique F1 car featuring a special Hot Wheels livery will be launched.
The complete Hot Wheels range will follow, featuring cars from various teams and products tailored for both the sport’s expanding young audience and adult collectors. This collection is set to be released in 2025.
Reactions to the Formula 1 and Hot Wheels Partnership
Emily Prazer, Formula 1’s Chief Commercial Officer, expressed her enthusiasm for the collaboration with Mattel: “This exciting partnership brings together the thrill of motor racing and the joy of toy cars, allowing fans to appreciate the intricate details of an F1 car right in the palm of their hand.”
She added, “It’s more than just a partnership; it’s a celebration of speed, creativity, and innovation that offers fans a new way to connect with the sport.”
Source: https://www.gpblog.com/en/news/305482/hot-wheels-and-formula-1-announce-partnership.html
